Originally posted by Dr. Davis on 2014-05-12
on the Wheat Belly Blog,
sourced from and currently found at: Infinite Health Blog.
PCM forum Index
of WB Blog articles.
Note: when mirrored for the Inner Circle in 2022, the
WFMF product line included only the sweetener mentioned in the article,
now bearing the Virtue branding.
Wheat Free Market:
A Look At The First Year!
It’s been around a year since Gary Miller of
New Jersey launched Wheat Free Market foods.
Because he recognized a need for foods that are convenient and consistent
with the Wheat Belly message, he sought my help in getting
these products into the hands of readers.
Accordingly, I examine and approve all
ingredients and recipes used in their products. They are confidently
wheat-free and healthy!
Since launch, they have introduced wheat-free
cookies (Almond Spice, Chocolate Chip, Shortbread), Wheat-Free Baking Mixes
(Chocolate Chip Muffin Maker, Ginger Spice Muffin Maker, Mixed Berry
Muffin Maker, Pizza Crust Mix, All Purpose Baking Mix), a grainless
“Granola,” a sugar-free sweetener (monk fruit, erythritol),
and Hot Sauces.
Yet we haven’t yet seen any WFM products on store shelves. So I
thought I’d get an update from Gary himself.
WB: It’s been almost
a year since WFM has launched foods consistent with the Wheat
Belly message. Can you fill us in on what has happened over the
past year — products, popularity, how widely they have been purchased?
GM: It has been a terrific
experience serving the Wheat Belly community that continues to
grow and grow. The impact we’ve had has been nationwide: We have
shipped our products to people in all fifty states and the Virgin Islands.
We are in the process of getting Canadian compliant labels so we can
ship there, as well.
WB: What sort of feedback have
you received for your products?
GM: The feedback has been terrific
and we have been contacted by many stores this past year wanting to carry
our products. I would say that our grain-free granola is our #1-selling,
hallmark product and it has been the beneficiary of consistently stellar
reviews. We can barely keep it stocked on the shelves!
WB: The Wheat Belly
wheat-free audience is always looking for safe products that are
convenient, tasty, and remain consistent with a wheat- and grain-free
philosophy without resorting to any unhealthy ingredients. What are
your near-term plans in the way of such new products?
GM: Over the next few months,
we are planning to introduce some “bread” products, a line
of crackers, and another flavor of granola.
We have just started wholesale operations,
meaning we will place our products on store shelves for greater
accessibility. This will also open up opportunities for all kinds of
new products. Right now, shipping retail orders through the mail
puts some restrictions on what can be offered.
WB: Where do you see WFM in
the next 5 years? Do you predict that you will be able to compete
against the big gluten-free companies that, I believe you would agree,
are selling products that none of our readers should be consuming?
GM: I believe we have reached a
tipping point and that wheat-free and even grain-free eating will become
much more mainstream. I am sure some of the big companies will get on
board, but they’ll have to wipe off a little egg on their face.
Consumers are focused on health now more than ever and, when consumers
change, companies have to change. We hope that we will be thought of
as pioneers in the food revolution.
WB: What can we do to help?
GM: Well, if you like our
mission and our products, please keep supporting us by continuing to
order online, as it will take some time for us to get into local
stores. Also, please ask your local health food store or natural
grocer to reach out to us about carrying our products.
WB: Thanks, Gary!
Wheat Free Market foods can be found at their
website, here, and conversations on their Facebook page.