Originally posted by Dr. Davis on 2014-02-20
on the Wheat Belly Blog,
sourced from and currently found at: Infinite Health Blog.
PCM forum Index
of WB Blog articles.
Note: Mirabella was sold in 2014. The current site still has a GF focus (along with
some other common cosmetic toxins), but John Maly may no longer be associated
with the brand.
Gluten-free cosmetics: Mirabella
One issue I have not addressed very well in this
wheat-free world is the issue of gluten-free cosmetics.
I certainly do not regard myself as an
expert in makeup. So I tracked down someone who is: John Maly, founder
and CEO of Mirabella cosmetics. John answered a few
questions for us.
What motivated you to get involved in the gluten-free cosmetic line?
JM: Mirabella is sold in salons.
Since I have been in the salon industry my whole life, I knew the people
in the salon world are very ingredient sensitive. They want to know what
is in a product and why.
So when we launched Mirabella. We wanted to make
certain that it had good-for-you ingredients. Plus the line avoided
ingredients that are harmful, like glutens. My son has Crohn’s
disease and has found that diet is very important to him living a
healthy life. So Mirabella is gluten-free, paraben-free, talc-free,
WB: What sort of feedback have
you received regarding these products?
JM: The #1 consumer question that
our company gets regarding our line is whether it is gluten-free. There are
so many people who have decided for their health to eliminate glutens from
their diet. Many of those same women then realize that they have makeup on
all day and glutens could affect them here to.
WB: Can you share your philosophy
on ingredient choice, i.e., parabens, phthalates, etc.?
JM: We want to help women
enhance their beauty. We
don’t want them to have to worry about what is in the products. We
continue to listen and learn to make sure we keep our women safe and
healthy and beautiful.
WB: Do you tailor products to a
specific sort of woman, e.g., younger, mid-life, etc.?
JM: Our tag line is
“Mirabella-makeup with personality.” So we want to help a
woman for every personality she finds herself in: soccer mom, working
woman, party girl, or the athlete.
Mirabella has makeup artists who teach salons about
our brand. Several of these makeup artists have transformational stories,
e.g. they had acne or other serious skin conditions before coming to the
company. But, after using Mirabella, their skins issues cleared up. These
women’s lives changed because of using Mirabella. And now they want
to tell the world about our products. We are really proud that people
like that represent us because their stories are so real and personal.
It is not entirely clear why wheat/rye/barley-containing
cosmetics have potential for such skin reactions, as autoimmunity requires
processing of proteins, e.g., gliadin, through the gastrointestinal tract.
But there does indeed seem to be some sort of reaction in women who use
grain-containing products–allergy, irritation, other local reaction?
I don’t know, but I think that “gluten-free” cosmetics
are an important part of an overall effort to regain grain-free health.
More information on John Maly’s Mirabella
products can be found here.
Disclaimer: I (William Davis, MD) have no financial
relationship with Mirabella or with John Maly. This is purely informational.
Plus my wife wanted to know more about healthy, safe cosmetics!