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WBB: April 23rd, 1979

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Posted: 3/11/2012 12:00:00 PM
Edited: 4/30/2022 10:29:22 AM (2)

Sourced from: Infinite Health Blog, by Dr. Davis, originally posted on the Wheat Belly Blog: 2012-03-11

April 23rd, 1979

“Hey, Stan: You’re not going to believe this!”


“One of the food science guys, Finkel-something or other down in R&D, told me they had this funny thing happen in one of their taste tests.”

“What’s that?”

“So they get, like, 15 women in a room to taste their new baked whatevers. The ladies eat them, say, yeah, yeah, they’re okay. Not a whole lot better or worse than other stuff on the shelves. But Finkelstein notices that, after they’re all finished, they all start asking for more–every last one of them!”

“So what’d he do?”

“So he gives them more! You know, he’s got tons of this stuff they cooked for other taste tests. Well, they’re talking and talking and talking. Before you know it, these Mary Janes have eaten something like three, four times the usual amount!”

“No kidding? What the heck?”

“That’s not all of it! So they’re all packing up their purses and fixing their lipstick, when they start grilling Finkelgruber to find out when and where they can start buying his stuff!”

“Wait a minute here. You mean to tell me that they didn’t think it tasted all that good . . . but they still ate a ton and wanted more?”

“Yeah! That’s it! Don’t you get it? It doesn’t taste all that different, but there’s something in the ingredients that turns on their appetite!”

“Gold mine! Ka-chingggg! Wait: So what’s the ingredient?”

“So I grill Finkelnuts on just what the heck is in the food. He hems and haws, talking about some new process they’re using, but he says he’s not really sure—except that they have a new supplier for flour. The supplier says they’ve been getting flour from some new sources that they’re growing from a new strain of wheat that’s supposed to be higher yield but cheaper. So they just switched over.”

“Alright. This is too big to just let go. Tell Finkelman to do it again, but try another test food but use the same flour. If it works, man, this is golden: Eat more of this flour, the ladies can’t control themselves. You know what this means if we take it on the market?”

“Oh, yeah!”

D.D. Infinite Health icon

Tags: focus group