It's all about plaque 5. September 2007 William Davis (0) Just to keep my finger on the pulse of what is being said in the world of heart disease by the media, I subscribe to many publications. Conversations abound about cholesterol, low-fat diets, now low-carb diets, not smoking, inflammation, etc. No doubt, these all have some importance in the conversation. But the great majority of discussions fail to identify the one truly crucial factor to identify and track: coronary atherosclerotic plaque.