Don't mistake marketing for truth 2. December 2006 William Davis (0) We're all so inundated with marketing messages for food. Unfortunately, many people confuse the messages delivered through marketing with the truth. For instance:Pork: "The other white meat." Pork is a high-saturated fat food. "Bananas: A great source of potassium." Bananas are a high glycemic index (rapid sugar release), low fiber food. "Pretzels: A low-fat snack." A high glycemic index food made from white wheat flour. It makes you fat and skyrockets blood sugar. Jif peanut butter: "Choosy moms choose Jif." Do they also choose hydrogenated fats? Hi-C: Upbeat jingles like "Who put the straw in my Hi-C fruit drink, a new cool straw that wriggles and bends? Who put the straw in my Hi-C fruit drink, with Vitamin C for me and my friends? Who was that man, I'd like to shake his hand, he made my Hi-C cooler than before!" What about the 25 grams of sugar per 4 oz serving? And the high fructose corn syrup that creates an insatiable sweet tooth, raises triglycrides 30%, and exagerates pre-diabetes?Marketing is not reliable, unbiased information. If Ford boasts that their cars are superior to GM, do you say "Well then, I need to buy a Ford?" Of course not. Take marketing for what it is: A method of persuading people to buy. It may or may not contain the truth. It's a big part of the reason Americans are the fattest people on earth and are experiencing an explosion of chronic diseases of excess.